The gap between your behavior and your good intentions is about to vanish...
Decode Your Cravings gives you powerful guidance and tools to overcome inconsistency, end failure & frustration, and make your healthy habits stick, for life.
Inconsistency is the number one challenge stopping men and women from ‘living a healthy lifestyle.’
“I know what I need to be doing, I just can’t do it on a day-to-day basis. I don’t feel like I’m in control.”
That’s because you’re *not* in control. Your “manipulators” are. The foods you choose, whether you work out or not, how much sleep you get, and every other healthy habit that matters to you is influenced by these manipulators. More on that later…
How do we know inconsistency is the number one challenge people face? We asked them…
Thousands of people are introduced to our community each day. We ask every single person who joins our email list what their biggest struggle is and almost every response contains the words…
Consistency • Motivation • Willpower • Discipline
All four of these terms are related. Motivation, willpower, and discipline are all ingredients to CONSISTENCY. Or so you might think…
That’s actually not the case. Motivation (the extrinsic kind), willpower, and discipline do not promote long-term consistency. In fact, willpower and discipline are key failure triggers because they represent the force of your will.
You might think that’s a good thing, but your “inner-rebel”—the part of your personality that’s designed to protect you from oppression—sees this as living under the oppression of an iron fist. In those circumstances, your inner-rebel tries to force behavior change.
Let’s skip ahead to the ending of that story: your inner-rebel always wins.
Willpower and discipline, what we used to see as beneficial “tools,” are common triggers of self-sabotage behavior when it comes to living a healthy lifestyle.
You want to be consistent, but the strategies you’re following are leading you to failure.
That doesn’t have to be the case anymore. Decode Your Cravings is an online program based on science and psychology that gives you unprecedented access to what’s going on inside your body and your head so you can identify exactly what’s manipulating your behavior and put yourself back in the driver’s seat.
This one-of-a-kind program gives you the long-term tools for changing your relationship with food, body, and self so that you can be consistent with your healthy lifestyle choices day after day, week after week, year after year.
This is your opportunity to overcome your cravings and food challenges for the rest of your life in a way that’s free of rules, dogma, shame, guilt, and magic pills. It’s a game-changing process based on our years of experience working passionately with men and women in over 30 countries around the world.
Let us help you Decode Your Cravings so you can get back in control, nourish your body like never before, and finally enjoy life without food and fitness obsession.
The health and fitness industry has a 95% long-term failure rate. Why are you still listening to them?
The mainstream health and fitness industry has an abysmal record when it comes to solving the health and fitness challenges that men and women are facing. I’m sure you’ve felt this way—you’ve experienced the cycles of failure and frustration. The question is, “why?”
Well, there’s a few reasons. But here’s a big one…
They’ve done nothing to help heal your relationship with food, body, and self or address the day-to-day factors that are manipulating your behavior.
You fail to consistently align your behavior with your good intentions on a day-to-day basis because your behavior is being manipulated.
In Decode Your Cravings we teach a concept called “BioPsychoSocial manipulators.” These are biological, psychological, and social “triggers” that lead to altered behavior patterns and the massive gap between what you intend to do and what you actually do day-to-day…
There are over 45 common BioPsychoSocial manipulators and over 100 potential sub-manipulators. Of course, every single human being is different—we have different lives, different histories, different relationships—so not everyone is influenced by the same manipulators or even the same number of manipulators.
Through the Decode Your Cravings process, we determine the exact manipulators that are influencing you and show you exactly how to heal or eliminate them so they no longer influence your behavior.
There’s really nobody else in health and fitness talking about this—most trainers and “gurus” and “experts” are totally uninformed when it comes to the psychology of eating and behavior.
In fact, most of the advice coming out of the health and fitness industry is classified as a manipulative in Decode Your Cravings. This is because the advice they promote is inherently antagonistic—it works against your biological and psychological programming.
Calorie counting, tracking, weighing, portion control, avoiding fat, moralizing food and behavior, and following meal plans are all examples of strategies and tactics that trigger failure.
So why does the health and fitness industry promote these things as gospel? Because they’re either incompetent or intentionally sabotaging you. We don’t particularly care which one it is, our focus is on helping you escape the old paradigm and finally find success.
Here’s the kicker: even if you shun the ridiculous advice of the health and fitness industry and adopt a more sane approach to nutrition and fitness, you’ll still fail long-term if you haven’t done this work.
Only 20% of your success is mechanics (what to eat, how to exercise, etc.). The other 80% is mindset and psychology. So even people who are advocating for real food and functional fitness are still only giving you 20% of the puzzle!
Eating real whole foods, doing restorative, functional exercise, and improving all the other lifestyle factors that promote better health and wellness will only work for a little while. As soon as the newness wears off, all of your manipulators—the root causes for why you’ve continually failed—will start rearing their ugly heads and you’ll “fall off the wagon” yet again.
This is the gap that Decode Your Cravings finally closes for you. By closing this gap, you can find success for the rest of your life as you’ll be free from this pattern of manipulation and self-sabotage. And when you hit a rough patch in the future, which you will, you’ll have the tools and insight necessary to deal with it before it becomes a problem.
Success is not a once-and-done process. It’s a lifelong practice.
By the way, this is only ONE aspect of the Decode Your Cravings program. There’s so much more…
Expertly Designed Based on Years of Leading Men & Women to a Body & Life They Love
Easy to Navigate Course Modules Inform You...
Log in to the secure Decode Your Cravings course area and you’ll find access to all of the curriculum modules. These modules lead you and provide access to the corresponding assessments and workbooks.
Interactive Assessments Show You Where Work Is Needed...
Every human being is different and faces different challenges. Our revolutionary interactive assessments show you exactly what to focus on in YOUR specific life to find success.
Detailed Workbooks Guide Implementation...
Implementation is the key ingredient for success. Our workbooks show you step-by-step exactly what actions to take to make a powerful impact and see REAL results.
A Global Community Provides Peer-to-Peer Support & Accountability
Access our private, exclusive Decode Your Cravings online community and get support & accountability from men and women around the world who are on the same journey as you.
The Coaching & Support You Need
As a Decode Your Cravings member you’ll get access to unlimited email and live chat support with Kevin & Kim, access to our Private Peer-to-Peer Support Community, and access to bi-weekly LIVE group coaching calls. We’ll help you smash through obstacles like never before.